bring the magic

Christmas magic doesn’t just happen, it’s made.

We won an all-agency pitch to do M+C’s biggest campaign of the year, Woolworths Christmas.

In the brand film directed by Glendyn Ivin, we told the story of a little girl who worried Santa wouldn’t find her rural Aussie farm. So with the ingenuity only a child could possess, she rallied the community to build a giant haybale carrot under the base of gumtree to attract his reindeer. And just like magic, it worked.

Across other channels, we showcased the Woolworths food range with macro photography by Jamie MacFadyen, which went live on high impact OOH sites around the country, social, and digital channels.

B&T’s 2024 Campaigns of the Year | November & December

System1 Christmas ad rankings | #2 Globally & #1 in Australasia